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26 September 2012 Legends Magic Interactive Conference

(The Indaba Hotel & Conference Centre, Johannesburg., Gauteng, South Africa)

Fetola is an enterprise development organisation that provides business support to Small, Medium and Micro Enterprises (SMME) across the country.

As part of its Old Mutual-funded Legends business development programme, Fetola is hosting the ‘SMME Access to Finance Interactive Workshop’ from 26-27 September 2012 in Johannesburg.

Well informed speakers will provide practical insight, share essential skills and encourage learning through discussion and debate. Numerous breakaway sessions will cover specialist topics.

The proven, high-energy format enables delegates to absorb, debate and exchange information, ensuring they leave inspired and equipped with the information and practical tools needed to take their organisations to a new level.

Programme Overview

Day One:

26 September 2012

8h30 – 17h30


•Getting Started: Finance essentials
•Managing your bank manager
•Cash flow management
•Do’s/don’ts applying for corporate social investment funds
•CSI Funding trends
•Angel funding: What is it and how does it work
•Crowdfunding – the future?
•How to grow a business for sale
•Accessing government funds: The real deal

Day Two:

27 September 2012

8h30 – 16h00


•Building your Sales Strategy: Successful sales are a deliberate, thoughtful activity
•Managing your money more effectively
•The Skill of Self Confidence: The most important skill a sales person can develop
•Transformational Leadership: Growing beyond transactional leadership
•Effective Leadership: Leadership is influence - nothing more, nothing less
•Building trust: Making Sales - Living on both sides of the equation
•Selling in the 21 century: How social media is changing the sales landscape
•Turnaround strategies for SMMEs

Speakers and facilitators:

•Lelemba Phiri, Lelemba Institute;
•Catherine Wijnberg, managing director, Fetola;
•Sisa Ntshona, head of enterprise development, ABSA Group;
•Cynthia Olmesdahl, chief executive officer, CESA;
•Brett Commallie, Co-founder and chief executive officer, Angel Hub;
•Grant Whittacker, director, Grants SA;
•Clarence Tshitereke, head, Old Mutual Foundation;
•Keith Hobday, entrepreneur, and many more.

For more about Fetola and the SMME Access to Finance Interactive Workshop, visit
Event type:


Event venue:

The Indaba Hotel & Conference Centre, Johannesburg.

Event start date:


Event end date:


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